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THe Persona & Journey Map Bootcamp
Join the author of The Persona and Journey Map Playbook, for a master class on personas & journey maps. This four-week course will empower you with:
Practical Guidance: Step-by-step instructions on creating detailed, effective personas and journey maps that resonate with both users and stakeholders.
Expert Insights: Opportunities to engage with and ask questions of a leading expert in personas and journey maps.
Innovative Techniques: New methods and approaches to ensure that your personas, journey maps, and other user artifacts are grounded in reality and offer tangible benefits.
Hands-On Experience: You will work collaboratively with attendees in your cohort to apply the concepts you have learned.
Real-world Examples: Examples designed to bridge the divide between theory and practice, making the process engaging and accessible.
Train Your Team
In addition to the valuable insights in The Persona and Journey Map Playbook, you can further elevate your team's understanding through engaging speaking sessions and hands-on workshops led by Andrew Schall, a recognized thought leader on personas and journey maps.
These events are tailored to help your team apply the principles of personas and journey mapping in practical, impactful ways. You'll participate in interactive exercises, explore case studies, and gain expert guidance to develop and implement strategies that enhance customer experiences. Whether you're just getting started or refining your approach, these workshops provide actionable insights to help your organization succeed.
Example topics include:
Why Most Personas & Journey Maps Fail: Common pitfalls and how to avoid them
Flying to New Heights and the Concept of Altitudes: Discover how to balance detail and context in your personas and journey maps
Creating Flight Paths for Your Journey Maps: How to structure journey maps with clear waypoints and milestones
Mind the Data Gap: Data Strategies for Personas, Journey Maps & Service Blueprints
Building the Bridge: How to connect current and future state journey maps
Sessions can be scheduled for a half or full day either online via Zoom or on-site at your location. Custom workshops can also be created based on the unique needs of your organization.
Get help Building your user artifact program
It's not enough to just know how to create effective personas and journey maps.
Think of establishing your user artifacts as part of an ongoing program. A user artifact program is a holistic and connected strategy for understanding, aligning, creating, and measuring experiences for your users. This process takes place in stages and each has associated activities necessary to establish your program.
Receive expert guidance and support in creating a user artifact program at your organization. Schedule a consultation to learn how to get help from program kickoff to launch, or assistance with specific parts of establishing your program.
Assess
Evaluate existing user artifacts and available data sources
Review existing user artifacts
Conduct stakeholder interviews
Inventory and assess existing data sources
Align
Ensure stakeholders understand and align to the program’s objectives
Facilitate stakeholder alignment meetings
Determine persona & journey prioritization
Establish a coordinated project plan
enable
Create resources to help teams create artifacts based on best practices
Create a user artifact resources site
Create a user artifact playbook
Create Figma & Miro templates
Create a user artifact repository
design
Work with each portfolio to identify, research, and create user artifacts
Create persona trees
Create journey flight paths
Address user research gaps
Facilitate design review sessions
support
Provide ongoing training, guidance and review of user artifacts
Conduct team orientation sessions
Conduct training workshops
Provide online courses and asynchronous training materials
Conduct artifact “guru” office hours
Evaluate
Measure the impact on user and business outcomes
Establish Experience Quality Score (EQS) metrics
Benchmark EQS with journey touchpoints
Build a bridge from current to future state milestones
Get Help From an Expert
Schedule a consultation to learn how to get help from program kickoff to launch, or assistance with specific parts of establishing your program.
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